READY TO STOP OVERTHINKING YOUR CONTENT?
Say hello to a marketing strategy that fills your client roster.
Build a psychology-driven content strategy that attracts ideal clients and makes them want to work with you - no sleazy tactics necessary!
HIT ME WITH IT!
You're here to make a difference - let's make sure people know about it.
You know you've got what it takes to changes lives, and there are people out there who need your help. But if they don’t know you exist, you can’t make the impact you’re here to make.
IT'S TIME TO MARKET YOURSELF WITH CONFIDENCE.
You're a coach with a passion for helping others, but marketing?
That's another story.
01. Inquiries are inconsistent
Some weeks, you’re getting interest, and other times… nothing. Without a steady demand, you’re left scrambling when a client leaves, unsure where your next one will come from. You want consistent inquiries and an interest list so you’re never starting from zero.
02. You're overthinking what to post
You want to create content that actually attracts clients, but instead, you overthink what to say, worry you’re repeating yourself, or sit there staring at a blank screen. The pressure to 'post more' just leads to more stress, and when something flops, it’s even more discouraging.
03. Marketing feels like a constant struggle
You’ve tried different approaches. Following social media gurus, hiring mentors, even rebranding, but nothing seems to stick. It’s exhausting, and you're tired of second-guessing.
How will your life change when you have…
A steady flow of clients
When a client wraps up, you already have new inquiries waiting. Your interest list is full of aligned clients who want to work with you, and signing clients feels predictable, without the stress or uncertainty.
A strategy that feels natural
You know exactly what to say and how to say it, creating content that feels natural and deeply resonates with the right people. You're growing your business in a way that feels good to you.
A business that supports you
Your income is steady, you take breaks without panicking and you finally have the mental space to focus on what matters: coaching, living your life, and enjoying the business you’ve built.
You are capable. You are ready.
And with the right strategy, you’ll make it happen.
I finally have a strategy that works.
I tried so many different things - ads, mentors, sending DMs - but there was no strategy and my results were inconsistent. I wanted to learn an actual strategy beyond 'post more' or 'send more DMs' that helped be attract and nurture my ideal client particularly with body image and relationship with food.
Learning how to apply the stages of change to my content helped me post with intention, making Instagram posts, stories, and emails way easier. The two-week story process alone was a game-changer!
Since implementing what I learned, I’ve signed four new clients and seen a big increase in my email open rates. I finally have a strategy that works, and feels good.
JONNY LANDELS
BODY IMAGE COACH
DRUMROLL, PLEASE! WELCOME TO:
Marketing With Spirit
A step-by-step course to help compassionate coaches build a psychology-driven content strategy that attracts a steady flow of aligned clients and creates a business that truly supports them.
ENROLL NOW
This is a self-paced program
You'll focus on a different skill every week over 12 weeks, giving you the time and structure to apply what you learn as you go. But if you need more flexibility? No problem—you can go at your own pace and revisit the material whenever you need.
giving you structure & psychology
From understanding what makes clients take action to creating content that builds trust, this course breaks down evidence-based marketing strategies in a way that finally makes sense—so you can confidently attract aligned clients.
to create your own content strategy
This isn’t just another course that throws information at you. By the end, you’ll have a step-by-step content plan, a clear messaging strategy, and the confidence to market your coaching without overthinking or second-guessing.
Excited yet?! Here's your step by step roadmap!
MODULE 1
Build Your Spirit
Learn how to approach marketing through the lens of motivational interviewing, so it becomes an extension of your coaching, not something separate and stressful.
MODULE 2
Understand your ideal client.
Go beyond generic demographics and use mind-mapping techniques to uncover the psychological needs, deeper motivations, and exact struggles of your audience, so your messaging speaks directly to them.
MODULE 3
Create Engaging Content
Learn how to use the four functions of the mind (motives, emotions, thoughts and behaviours) to create content that catches attention.
MODULE 4
Build Connection
We’ll dive into coaching alliance and strategic self disclousure to help you create content that builds the trust and connection needed before someone will work with you.
MODULE 5
Show Up On Stories
We’ll dive into coaching alliance and psychological safety to help you create content that builds the trust and connection needed before someone will work with you.
MODULE 6
Increase Your Creativity
Feeling stuck when it comes to content? We’ll explore idea generation, divergent thinking, and the creative process to help you create fresh, compelling content without burning out.
MODULE 7
Create a Content Strategy
Throwing out random posts and hoping for the best isn’t a strategy. We’ll use the stages of change and the client decision-making process to build a structured, repeatable content plan that leads to more inquiries.
MODULE 8
Write Compassionate Copy
Words shape how people feel. Learn how to write in a way that evokes emotion, builds self-efficacy, and reduces resistance, so your audience feels supported, not pressured, when engaging with your content.
MODULE 9
Sell Like A Natural
MODULE 10
Manage Your Mindset
Marketing is just as much about what’s happening inside, as it is about what you’re posting. Learn how to manage self-criticism, perfectionism, and avoidance so you can market with confidence and consistency.
MODULE 11
Troubleshoot Your Strategy
What do you do when engagement drops? When inquiries slow down? Learn how to use review your content and adjust your strategy without spiralling into self-doubt.
MODULE 12
Plan for the Long Term
You’ll learn how to structure your marketing in seasons to align content with your business goals, identify your next quarterly focus (growth, nurture, or sales), so you always know what to focus on next.
Ready for a strategy that works?
Hi! I’m Shannon.
I'm a compassion-focused coach, business mentor, and body image educator with expertise in Motivational Interviewing and Compassion-Focused Therapy.
Over the past five years, I’ve built an impactful coaching business with 50+ people on my waitlist, sold hundreds of courses and moved to Spain.
From the start, I refused to use marketing tactics that didn’t align with how I coached people. I knew there had to be a way to market with the same compassion, ethics, and psychology that make coaching so effective.
That’s exactly what Marketing With Spirit teaches - a repeatable system that helps you connect with the right clients, communicate your value with confidence, and build a business that supports you.
I've seen countless coaches transform their businesses using these principles. I'm excited to help you fill your roster with aligned clients and build a business that feels true to you!
Here's A Full Look At What You Get!
12 Video Modules
Learn the science behind marketing so you can sell any offer, with a step by step path to help you take action.
Market Research Worksheets
Identify and understand your ideal client, so you can craft messaging that resonates and attracts the right people.
Marketing Plan Tracker
Craft your strategy and monitor your progress so you can troubleshoot and optimise as you go.
100+ Content Prompts
Tailored prompts designed to create focused content that speaks directly to your audience at each stage of the customer journey, ensuring engagement, connection, and conversions.
14 Days Of Selling On Stories
Sell authentically on Instagram stories with prompts designed to engage and convert your audience, so you know exactly how to sign clients without feeling pushy.
Testimonials That Convert Guide
Collect transformation-focused testimonials without progress photos. This guide will help you ask the right questions to showcase your impact and authority.
Go At Your
Own Pace
Build An Effective Content Plan
Attend The Live Q&A
Get Lifetime Access to Material
And because I've got your back, you'll also get:
BONUS 1
Quick Content System
Learn how to batch content and create a seamless scheduling system, saving time and reducing stress. This is the skill that will allow you to take time off in your business without letting your marketing slip.
ENROL NOWBONUS 2
Imposter Mindset Training
Stop second-guessing yourself. Gain confidence in marketing with mindset strategies to manage self-doubt and own your expertise.
ENROL NOW
By the end of the program, you'll be able to:
+
Attract the Right Clients
No more guessing or scrambling for inquiries. You’ll have a psychology-driven strategy that brings in aligned clients consistently.
+
Create Content That Converts
No more posting and hoping for the best. You’ll know exactly how to create content that engages, builds trust, and gets clients signing up.
+
Sell Yourself With Confidence
Talking about your offer won’t feel awkward or forced. You’ll know how to communicate your value in a way that feels natural and effective.
I've tried a lot of shit...
How Do I Know Marketing With Spirit Is Different?
We don't do fads or scammy tactics. MWS its rooted in the psychology of communication and relationships, helping you create content that resonates with the right clients. And because knowing what to do isn’t enough, this course also gives you the mindset shifts to market with confidence. With lifetime access and Q&A calls, you’ll have the support you need as your business grows.
SAY NO MORE - SIGN ME UP!
I've signed 7 clients without promoting fat loss!
I needed a marketing strategy that actually converts, without feeling overwhelming. I had taken two other marketing courses before, but they didn’t dive into psychology or show me how to tailor my content to my ideal client.
Marketing With Spirit gave me exactly what I needed: structure, a clear roadmap, and a way to track my progress. I finally learned how to use feed posts to evoke and stories to sell, instead of wondering why my CTAs weren’t working.
Now, I feel less stressed and more in control of my income. I’ve sold 7 packages without talking about fat loss!
APRIL DIRTEATER
DIETITIAN
Now is the time to create a strategy that gives you the freedom to grow your business on your terms.
IT'S TIME FOR YOU TO JOIN:
Marketing With Spirit
This program is for you if...
You want to attract clients who truly value your coaching, not just anyone willing to pay.
You care about marketing with integrity and want a strategy that feels aligned with your values.
You're ready to build a business that supports your life - with financial stability, freedom, and actual work-life balance.
This program is not for you if...
Your clients aren't consistently getting results. This course won't help you compensate for a poor service.
You’re looking for quick-fix sales tactics instead of a strategy that builds trust and long-term success.
You don’t care about connection and just want to sell programs to anyone who will buy.
You’re here for a reason - trust that.
If you’ve made it this far, something in you knows this is the right next step. Maybe it’s the frustration of feeling stuck, the quiet belief that you’re capable of more, or the simple fact that you love coaching- and you just want more people to see that.
Whatever brought you here, trust it.
You don’t need to have everything figured out before you start. You just need the willingness to try. To show up. To take what you learn and apply it to the best of your ability. And I promise, if you do that, you’ll see the shift.
I know you have what it takes to build a business that supports you.
If you’re ready to believe in yourself too, let’s do this.
I'M READY FOR THIS!© Compassion Driven Coaching | Privacy Policy & Terms of Use
